- retail media
- /'ri:teɪl ˌmi:diə/ nounadvertising media in retail outlets, e.g. ads on supermarket trolleys
Marketing dictionary in english. 2015.
retail media
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Retail media — is a relatively new way of grouping advertising media. What are retail media? The term comes originally from the media available within the retail environment. As the area of retail media has developed into a segment in its own right new media… … Wikipedia
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